Poll: Is Betfair in danger from new exchange launches?
With the launch of Ladbrokes Exchange and the revamped Matchbook offering is Betfair in danger of losing significant market share?
Although the undisputed number one betting exchange, Betfair will no doubt be taking stock of a number of potential market mover announcements recently.
Earlier this month, UK bookmaker Ladbrokes finally launched its desktop-only betting exchange product as it looks to boost its online sportsbook performance.
With features such as automated push messaging to inform players of price changes on live exchange movements and the exchange enabling it to act as a “one stop shop” for betting services, Ladbrokes appears confident it can take a large chunk of Betfair’s market share.
The announcement of Ladbrokes Exchange was followed a week later with the launch of Matchbook’s new website which the operator hopes will transform it into the world’s most liquid sports betting exchange in the coming three years.
Matchbook currently charges 1% commission on every bet placed and also announced it will apply 0% on all football trades up until April in a move to boost liquidity ahead next summer’s World Cup.
The renewed competition comes on the back of the recent announcement that Betfair scrapped premium charges for limited markets in order to boost flagging liquidity.
With the launch of Ladbrokes Exchange and the Matchbook revamp in mind, this week’s poll asks whether you think Betfair is now in danger of losing a significant proportion of market share to its new rivals?
Have your say on the right-hand side of the page.