Poll results: Australia will remain dominated by high spenders
Respondents to poll believe proposed changes to country's gambling advertising laws will have little impact
Australia is set to remain a market where writing the biggest marketing cheque will prevail despite attempts by the government to crackdown on the promotion of gambling, eGaming Review readers have said.
In response to this week’s poll, which asked whether stricter rules around the mainstream advertising could shift the balance of power away from powerful market leaders, almost half of respondents (47%) said it would not.
That’s despite a parliamentary committee made a series of recommendations last week to curb the “intrusive” nature of online sports betting advertising, calling for a complete ban of live odds during the broadcast of games among other changes.
Much of the most prevalent marketing channels, which also include primetime advertising slots, are currently dominated by incumbents such as Tabcorp and Tatts Group, who enjoy strong sports betting market share.
Forty percent of readers, however, said the changes would force more creative marketing techniques, while 12% any such crackdown would offer smaller operators a great chance at success in the market.