Poll results: Jury out on South African market potential
Respondents to this week's eGR poll are undecided on the potential value of South Africa's egaming market as new regulation inches closer
The jury is still out on the potential value of South Africa’s egaming market after new egaming regulation was discussed last week.
eGaming Review exclusively revealed a new bill set to be tabled by South African MP Geordin Hill-Lewis last week, proposing to make sweeping changes to the current regulatory landscape in the country.
While adopting regulation more similar to that of Europe and Australia, South Africa would also legalise online casino products for the first time in order to complement the existing market for online sports betting, making the country an altogether more attractive proposition for multi-vertical operators.
The majority of respondents (55%) believe that South Africa could become an attractive market, however it is unlikely to be significant with markets across Europe being more lucrative, coupled with further US states set to discuss online gambling in the mid-term.
Twenty five percent of readers have faith in the market to provide significant revenues, expecting the country’s population of just over 51 million and already vibrant land-based gambling industry, as well as expanding access to internet, makes it an ideal jurisdiction to pitch up in.
The remaining 20% of readers struggle to see much value in the market and conclude that it will be dominated by land-based operators already present in the country.