Poll results: Readers split on in-app advertising benefits
No clear consensus on whether iAd will become a lucrative marketing platform for egaming operators
eGaming Review readers are divided as to whether in-app gambling ads will become an effective marketing platform for operators, following Apple’s decision to relax its advertising rules.
The end to a ban on in-app adds means gambling companies will now be able to advertise on the technology firm’s iAd platform for the first time.
Bwin.party became the first operator to begin testing the viability of advertising on the platform, the results of which will be reviewed at a later date, but it is not yet known whether additional egaming operators will also follow suite.
With this in mind, this week we asked eGR readers whether in-app advertising will now become a worthwhile venture for gambling companies.
A small majority of respondents (37%) said the recent relaxation will fail to have any positive impact, while 30% considered in-app advertising to be worthwhile but costs incurred by iAd’s bidded cost-per-click system would limit the potential benefit.
However, the remaining 30% of readers were hopeful that the new rules will significantly boost user acquisition at a time when time CPAs continue to rise.