Poll: Will the Netherlands be an attractive market?

Dutch politicians last week passed a remote gaming bill which looks likely to lead to the opening of the long-awaited regulated market in 2017.

A licensing process is expected to kick-off around this time next year but following the rubber-stamping of the market’s tax regime, the demand for licences may not be as high as first anticipated.

A tax rate of 20% on gross gaming revenues was the earlier more palatable suggestion, however, after lobbying from land-based stakeholders, the rate was adjusted to 29% – the same percentage being paid by the retail industry.

Furthermore, operators are obliged to pay a small percentage of GGR towards a problem gambling fund which in effect takes the levy nearer to 32%.

Earlier this year a spokesperson for William Hill told EGR the higher rate of tax “clearly makes it a less attractive market”, adding that while Hills had no immediate plans to enter the Netherlands it would keep it under review.

The Netherlands has long been considered a potentially lucrative market for operators, with a sport loving nation already open to online betting with operators such as Betsson and Unibet active in the market.

The two Scandinavian giants are almost certain to apply for licences but whether other operators see the benefit of paying the 29% rate, which is one of the highest in Europe, plus investing in marketing to take on the established brands is unclear.

With this in mind, this week’s poll wants to know whether you believe a regulated Dutch market is attractive for operators. Have you say on the right-hand side of the page.