Profile: Double Down Interactive
The key facts on Double Down Interactive, purchased by IGT in a deal worth up to $500m.
Founders by: Greg Enell and Carter DuBois
4.3m monthly users
What is it?: One of the few applications on the platform that offers an all-round resort-style gambling experience. All its products are contained within one app so players can use their winnings from one game to play another.
Founders: Seattle-based development studio Double Down Interactive was founded by CEO and chief product officer Greg Enell and chief creative officer Carter DuBois, with Double Down Casino launched in April 2010. The pair previously ran PickJam, a gaming company offering online trivia games. The company has recently expanded beyond Facebook, signing a distribution agreement with social games channel WildTangent in August last year, becoming the first casino product available for download through its WildTangent Game App.
Revenue Model: Free-play with option to purchase additional virtual credits.
Estimated annual revenues: $10m+
Customers: With the introduction of virtual currency on Facebook, Double Down Interactive reported a 50% rise in revenues by September 2011, with an average of 1m daily users, and 4.3m monthly players, making it the largest free multi-game social casino. This has been aided by the introduction of Facebook’s first social slots tournaments in July of the same year. Double Down reported that around 10,000 tournaments are being played on a daily basis, with players able to invite friends to play against them or join other people’s tournaments. Players can interact with other players at
tables through chat, or even add them as friends directly through the app.