Racing Post looks beyond racing with football affiliate purchase
Affiliate operator completes acquisition of Apsley Group International and its FreeSuperTips and My Racing brands
Racing Post has acquired Apsley Group International which operates football and racing affiliate sites freesupertips.co.uk and myracing.com and their legacy apps.
The deal marks Racing Post’s expansion outside of racing and will produce a number of synergies including brand recognition, content and data, the affiliate has said.
Alan Byrne, Racing Post CEO, said: “We are really excited to be joining forces with Apsley.
“What they have achieved with their digital products has been very impressive and the business is still growing strongly,” Byrne added.
“Providing more sports betting content digitally is a key part of our strategy. We are excited about what the future holds and really looking forward to working with James and Jake and their talented team.”
James Prosser and Jake Apperley, from Apsley Group International, added: “We are delighted to have the opportunity to work with Racing Post.
“Their strong brand recognition, wealth of experience and advanced technology will enable us to enhance our business and continue our growth.”