Raketech unveils new look in latest rebrand
Malta-based business transforms logo design to showcase assets beyond just gambling affiliation
Raketech has revealed a new logo amid a corporate rebrand designed to present the company as more than just a gambling affiliate business.
The new design, described as “vibrant and lively” by CMO Klas Winberg, is intended to showcase Raketech’s expertise across market intelligence, conversion optimisation and digital marketing.
The rebrand has been supported by targeted social media campaigns on LinkedIn and Facebook.
As part of the overhaul, Raketech’s former green guiding logo has been replaced by a bright orange colour with a slant emblazoned across the letters A, T and C.
Raketech turned 10 in 2020. The firm’s LinkedIn page said: “The rebrand allowed us to focus on re-strategizing our company business model, whilst fully encompassing the group’s migration from affiliation only to a fully-fledged performance marketing partner.”
Raketech rebrand
Raketech last rebranded in 2017 under former CEO Michael Holmberg, but the Malta-based business has adopted another new look under Oskar Mühlbach, who was appointed CEO at the end of 2019.
“We did not really change our brand, we simply updated its look and feel to better reflect who we are and what we do,” Winberg told EGR Marketing.
“A company like ours, that eats change for breakfast, sees this as a natural part of our evolvement.
“Raketech three years ago is not the Raketech of today and updating the brand is a good way to let the world know that we are not only adaptive to change, but also driving it,” he added.
In August, Raketech reported a H1 2020 revenue rise of 12% year-on-year to €13.6m.