Rank Group to launch Spanish sportsbook after extending Kambi deal
London-listed operator to launch a localised sportsbook on its Enracha brand later this year
Rank Group has announced plans to launch a Spain-facing sportsbook via its Enracha brand after renewing its deal with sportsbook provider Kambi today.
The agreement marks the first contract renewal between the two parties, with Kambi and London-listed Rank having originally combined in 2016 to offer a sportsbook via Rank’s Grosvenor Casinos brand.
The multi-year extension, which comes after Kambi recently won Sportsbook Platform Provider at the EGR B2B Awards, will also see the launch of an Enracha sportsbook later this year.
Adam Joseph, director of digital operations for Rank Group, said: “We’re thrilled to strengthen our working relationship with Kambi as our sports betting provider. They have been integral to the success of our sportsbook, Grosvenor Sport, since 2016.
“Kambi’s strategy of empowering their operators aligns perfectly with our ambitions of providing a unique online gaming experience for our customers, and we look forward to amplifying this further as Grosvenor One, our multi-channel platform, continues to build momentum in the sports betting market.”
Rank said it planned to develop its own front end on top of Kambi’s APIs to ensure a localised experience for Spanish customers.
Max Meltzer, Kambi chief commercial officer, added: “It gives me great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the gaming and sports betting industry.
“In the space of three years, Grosvenor has developed into a recognised sports betting brand and we are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain.”
Several operators have been gearing up to expand their presence in Spain after receiving local licences this week, including LeoVegas, Gaming Innovation Group and Casumo.
Rank’s previous digital director Colin Cole-Johnson left the business last week.