Red Star Poker launches sports product
Deal helps partner Sports Betting Tech gain a foothold in Eastern Europe.
Eastern Europe-facing poker operator Red Star Poker has teamed up with Sports Betting Tech (SBT) to launch a new sportsbook product.
It marks a second significant partnership in recent months, after SBT’s partnership with Gaming Media Group in October, targeting the Danish market.
Red Star director of operations Maxim Brovko said features such as SBT’s live betting offering “Instantly [make] Red Star a significant player in the Eastern European betting market.”
SBT chief executive Itai Zak, who took over in September, cited the Cake network site’s strong Russian and Eastern European poker presence as one of the main factors in the deal.