Rise Project eyes London IPO following corporate rebrand
Affiliate firm founded by gaming veteran Richard Skelhorn plans London AIM listing after rebranding to Atemi
Online gaming affiliate Rise Project is planning to list on the London AIM in the coming months, following the company’s recent rebrand to Atemi, it was announced this week.
The UK-focused affiliate, which was founded by online gaming veteran Richard Skelhorn in 2015, announced the rebrand yesterday and said it expects to complete its listing following “positive talks” with a number of investors.
The Malta-headquartered Atemi also said it was planning additional acquisitions.
“June was another record month for us and as much as we are really pleased with our continued organic expansion, we believe with the support of the capital markets we can rapidly add scale to the business, in particular further our investment into non-gaming verticals,” Skelhorn said.
He added: “As regulations become more onerous in every market, operators need to work with affiliate partners they can not only trust but also provide the strongest ROI at scale.
“In their relationship with Atemi, operators have access to the very highest quality customers at a capped acquisition cost and they remain safe in the knowledge we are fully compliant from a marketing standpoint.”
Rise Project came 21st in the EGR Power Affiliates earlier this year.