Rivalry inks partnership with Brazilian esports team RED Canids
The multifaceted deal will centre around the organisation’s Counter-Strike side and feature a 12-episode documentary
Esports betting operator Rivalry has signed a new multifaceted agreement with Brazilian esports team RED Canids, with an initial focus on the team’s Counter-Strike side.
The deal will run for a year and include various campaigns and activations, including a 12-episode documentary, a Rivalry-branded training facility at RED Canids headquarters in São Paulo and digital in-game naming rights, with more campaigns to follow in the coming months.
The pair will also host watch parties alongside its top creators during RED Canids’ matches. There will also be a series of giveaways throughout the partnership, allowing fans to win exclusive signed merchandise.
Luis Gonçalves, Brazil lead at Rivalry, said: “Our agreement with RED Canids has all the earmarks of a great partnership, bringing the best of esports and entertainment together to create real value for fans.
“This is an exciting opportunity to put our market-leading creative on display for a passionate following of fans to build brand equity across both of our companies,” Gonçalves added.
Felippe Corradini, CEO of RED Canids, commented: “Rivalry adds a valuable layer of creative firepower to our organisation that helps us engage with our fanbase in unique ways and creates awareness around our brand.
“Responsible sports betting drives engagement and excitement for our fans where when we win, they win too. Rivalry is a partner that brings all this and more to our organisation, and we’re looking forward to our partnership together,” Corradini concluded.