Rivalry launches esports and sports betting in Australia
Toronto-headquartered firm announces itself in its second market following its Ontario launch last month
Rivalry has announced that its esports and sports betting service has accepted its first bets and deposits in Australia.
The firm’s bookmaker licence was approved by the Northern Territory Racing Commission earlier this year. This licence allows Rivalry to operate throughout the country.
Through the Rivalry website, players can place bets on a full range of traditional sports as well as esports betting on the likes of Dota 2, Counter-Strike: Global Offensive and League of Legends.
Steven Salz, Rivalry co-founder and CEO, said: “We are very excited to bring Rivalry to customers in Australia.
“We take a very different approach than traditional betting operators, and have been particularly successful among Gen Z and young Millennial’s across the globe.
“We are eager to start building our brand equity in Australia through a series of innovative activations and campaigns as we ramp up services throughout the remainder of 2022,” he added.
Last month, the firm announced that its revenue for 2021 had risen 617%. Rivalry also announced that profit for the full-year totalled C$2.2m(£1.38m), which was an increase of 202%.
Rivalry also started a new category of Massive Multiplayer Online Gambling Games when it launched Rushlane in 2021.