SB22 appoints Flutter veteran as strategic adviser
Supplier names ex-FanDuel and Paddy Power Betfair exec Keith Wall as adviser to company’s C-suite
SB22 has added former FanDuel VP Keith Wall as a new strategic adviser to its C-level management as the supplier enters its next growth phase.
Wall is set to lend his industry expertise to the firm after more than four years with US operator FanDuel following an 11-year stint with Paddy Power Betfair (PPB).
Wall moved from Ireland to New York in June 2018 as FanDuel’s head of retail before being named VP of commercial retail in January 2019.
His final role with the US sportsbook market leader saw him promoted to VP of sports commercial in August 2022.
Prior to swapping Dublin for the states, Wall held a series of senior roles at PPB including commercial finance director for retail as well as finance lead for the operator’s global corporate strategy project.
After departing FanDuel in January, Wall established his own consultancy firm, Twenty7 Advisory, based out of Dublin.
Touching on linking up with SB22, Wall said: “I’m happy to share that I’m starting a new position as strategic adviser at SB22.
“[I’m] delighted to be joining the amazing executive team at SB22 as they begin to launch their truly next generation sports betting, igaming and free-to-play platform.
“[I’m] looking forward to partnering with the outstanding exec team at SB22 and bringing their cutting-edge tech to market,” he added.