SBTech inks sportsbook and gaming deal with winmasters
Romania-focused operator looking to expand into additional European regulated markets
SBTech has agreed a deal to provide its full sports betting solution and online gaming platform to international sportsbook winmasters.
The agreement will see winmasters retain significant trading control, enabling it to manage its own risk, set staking limits, personalise marketing campaigns, and manage sportsbook liability in real-time.
Richard Carter, SBTech chief executive, said: “We are delighted to be supplying winmasters with our complete tier-one solution, and have very high expectations for their continued success, given winmasters’ proven capabilities and highly knowledgeable marketing partners.”
The launch coincides with winmasters undertaking a significant investment in sponsorship and TV advertising, with a focus on the new SBTech’s sportsbook and in-play offering.
The operator said it had achieved strong market share in the Romanian regulated market and is now targeting a number of other EU regulated markets.
Winmasters sales and operations director Christos Protopapas added: “We will continue to invest in technology, improving customer experience and establishing product superiority, advancing our strategic mission of expanding our business into regulated markets with a viable taxation model across Europe.”
It is the second major new client picked up by SBTech in recent weeks, after the firm agreed a deal to provide its sportsbook to Spanish operator Luckia.
Luckia will also maintain the ability to tweak its odds and manage liability in real-time.
Marcelo Ruiz, the online managing director of Luckia, said: “We decided to improve our core infrastructure to offer a wider range of opportunities to our players, and I can safely say that SBTech’s global reputation for sports expertise and technical excellence is well deserved.
“As our operations expand, we’re confident that the time is right to raise our profile further, with significant football sponsorship agreements that will enable us to increase our margins and beat the competition.”