SBTech clinches SAZKA sportsbook deal
SBTech has expanded its reach in Eastern Europe after striking a deal to supply Czech lottery giant SAZKA with its online sports betting platform.
Under the deal, SBTech will supply SAZKA with a fully customised front end, cash-out and streaming functions, plus its Fast Market in-play product.
SAZKA is part of international investment group KKCG and operates in 11 countries across four continents, and is the largest lottery operator in the Czech Republic with 7,400 outlets.
The operator’s new sportsbook will sit on SBTech’s Chameleon360 platform which allows operators to manage their own risk management policy and create their own promotions and marketing messages.
SAZKA chief exec Robert Chv??tal said the legal sports betting market was “very competitive” in the Czech Republic – with rivals including regional powerhouse Fortuna – and that its new partner would help differentiate its offering.
“With SAZKA Bet we want to extend our reach in the very competitive sports betting space in order to complement our lottery portfolio,” he said.
“We opted to outsource the sportsbook platform to SBTech as they showed flexibility to adjust to the Czech market standards,” Chv??tal added.
Sports betting is the only legal form of online gaming in the Czech Republic, with the country looking to re-regulate the activity and raise taxes to 23%.