SBTech extends GMG deal into Denmark
Mermaidbet.dk brand to take on betting platform from solutions provider
Bulgaria-based solutions provider SBTech has extended its partnership with Gaming Media Group (GMG) brand Mermaidbet.dk to provide its mobile betting platform for the Danish market.
The Danish-licensed operator will be able to offer bettors access to over 8,000 monthly live events, while players are also able to deposit and track transactions. The HTML5-based platform is compatible with all iOS and Android devies.
Gaming Media Group CEO, Crispin Nieboer described the offering as “what today’s sports bettors want”.
“We’re already pleased with SBTech’s sportsbetting platform,” Nieboer said. “They’re very experienced in both the development of high performing sportsbetting solutions and adherence to strict regulatory guidelines, so it’s a logical next step for the progression of the Mermaidbet offering.”
Itai Zak, SBTech CEO, said he was confident the mobile betting platform would enable Mermaidbet to gain a greater share of the regulated Danish market.
The news follows SBTech’s deal with iSoftBet earlier this month to provide its sports betting and live betting platform to the casino and lottery provider’s partner operators.