SGA raises regulatory awareness in new marketing initiative
Regulator launches national ad campaign to raise awareness about its governing of Swedish egaming market
The Swedish Gambling Authority (SGA) has launched a new national advertising campaign to raise awareness about its regulations governing the Swedish egaming market.
Three ads have been unveiled as part of the campaign, with messaging highlighting the need to ban unlicensed operators.
The campaign will be aired during December and January, going live in print and digital across Sweden. The total campaign budget is SEK 2.5m.
Anders Sims, communications manager at the SGA, said the campaign hopes to make the market safer for players.
“It is almost a year since the new Gaming Act came into force, which means that gaming companies must have a Swedish licence in order to conduct gambling operations in Sweden,” said Sims.
“However, the fact that the Gaming Inspectorate is responsible for supervision is still relatively unknown to the public,” he added.
Elsewhere, the SGA confirmed that illegal operators in the country will be targeted using a criterion similar to that of the Dutch prioritisation criteria.