Showreel Bingo to launch UK advertising campaign
15 Network bingo operator Showreel Bingo latest in a number of UK-focused firms to debut TV campaigns
Showreel Bingo is to launch its first television advertising campaign managed by affiliate and marketing company 15 Marketing.
The adverts are due to commence on 1 October for a three-month stint and will be broadcast on digital TV throughout the UK.
The operator said it expects see “thousands of new registrations” as a result of the adverts with plans for a heightened marketing campaign in 2014.
New sign-ups will get a 200% first deposit bonus, a free spin of Showreel’s bonus wheel where customers are guaranteed win an additional prize of between £5 and £2,500, plus a free DVD of their choice.
To celebrate the television campaign, Showreel is also launching a new 90-ball room where there will be more than £5,000 of jackpots available for new account holders.
“The welcome offer is strong and we think we can increase our market share by advertising on TV,” said Ben Starr,” 15 Marketing managing director.
Alderney-licensed Showreel Bingo was first launched in February 2012 and is a member of 15 Marketing’s bingo network 15 Network.
The news comes as Costa Bingo prepares to launch a £4m advertising campaign this autumn in conjunction with creative agency MWO.
The CGI animated ads will run until the end of the year with a new campaign due to break in January 2014. Costa Bingo is part of the 888-powered Dragonfish network.