Sisal goes live with native online casino app

Italian retail giant Sisal has strengthened its online offering with the launch of a brand-new casino and slots app.

The release is the first native app to be developed by the operator and is now available to users on both Android and iOS mobiles and tablets.

The launch marks the final step of Sisal’s digital innovation strategy, which was created to help develop and manage the firm’s advanced proprietary technology and gaming systems.

The new software is designed to offer greater fluidity and a customisable user journey as Sisal looks to bridge the gap between retail and online by improving its omni-channel product portfolio.

For example, the app is integrated with the wider Sisal portal to recreate a consumer’s preferences and settings on the mobile app, from most played games to most common account movements.

The app also falls in line with Sisal’s overall responsible gaming programme by highlighting consumer protection tools, from deposit limits to the option of permanent self-exclusion.

In June, Sisal launched a new innovation lab initiative in Turin.

The Italian operator employs more than 500 staff, or 25% of its workforce, to write code and implement new technologies across the business.