Skrill lands Juventus star as brand ambassador
Paysafe brand inks agreement with Paulo Dybala to expand European football sponsorship portfolio
Payment solutions provider Skrill has signed Juventus forward Paulo Dybala as a brand ambassador.
The Paysafe subsidiary and the former Palermo star have inked a two-year partnership agreement that will see the Argentine represent Skrill in several promotional activities.
Dybala’s first activation with Skrill will be in a TV, digital and PR campaign to promote the e-wallet’s prepaid Mastercard across Europe. The advert will debut in Italy on Sunday 18 April.
The partnership with Dybala represents yet another foray into the world of football sponsorship for Skrill, having secured a marketing agreement with Premier League outfit Leeds United in March.
Dybala said: “I’m very happy and proud to be part of the Skrill family. I’m really interested to learn more about how Skrill can help me pay online, send money to friends and buy and sell cryptocurrencies.”
Lorenzo Pellegrino, Skrill CEO, commented: “Dybala is the perfect brand ambassador for Skrill, reflecting our values around the speed of delivery and our focus on providing a world-class service.
“We are looking forward to a successful collaboration to share the many benefits of Skrill with football fans worldwide,” he added.