
SKS365 unveils new flexible working initiative
Chief people officer Brian Dean says staff choosing to work 100% remotely “will not be penalised or left behind”


SKS365 has launched a new flexible hybrid workforce strategy to allow for remote working and a greater work/life balance for employees.
Work.Live.Play has been in development for the last two years and aims to provide balance between personal needs and the function of each employee within the wider organisation.
SKS365 has said the new strategy is dynamic and will be adjusted depending on constant employee feedback.
The after effects of the Covid-19 pandemic in its primary market of Italy was highlighted as an accelerating factor behind the drive to change its workforce culture.
The firm’s 1,000 Italian retail betting shops were closed throughout the early stages of the pandemic but partially reopened in July 2020.
SKS365 chief people officer Brian Dean suggested the new strategy would allow the firm to reorganise its workspaces to enhance the experience of its employees.
“There are different working routines in SKS365; 100% remotely, 100% from the office, or a mix between the office and remote working,” said Dean.
“There will be no obstacles for people’s careers, no one will be penalised or left behind if they decide to work 100% remotely,” Dean explained.
“We want to encourage people to feel free from outdated bonds and anachronistic dynamics that add nothing to individual productivity or performance.
“In our internal interviews with the managers and the HR team, we even gave the green light to work from abroad or to spend the whole summer with the family, even for those who have decided on 100% office mode,” Dean added.
SKS365 will not change employee working hours as part of the pledge, while salary, annual leave and holiday entitlements will also remain the same.
The firm currently employs more than 20 different nationalities across offices in Serbia, Malta, Austria and Italy.
EGR understands Work.Live.Play will conform with employment law in each of these countries and also complies with guidance in the firm’s culture book, first published in July 2019.
Expanding on the desire to provide support to employees, Dean said: “In short, it is not the presence or physical attendance that we are interested in nourishing, but the moral aspect, the motivation and commitment of our employees.
“We are deeply convinced that a winning approach is based on finding the right balance between work, psychophysical wellbeing and free time.
“Employee satisfaction and wellbeing lead to higher employee productivity, especially in these times of uncertainty,” he added.