Sky Bet and bet365 launch new Opta-powered player markets
UK operators are the first to integrate Opta’s new Fast Player Statistics Feed to improve in-play sports betting
Sky Bet and bet365 are the first operators to integrate Perform’s new Opta Fast Player Statistics Feed to improve in-play betting on player markets.
The new Opta feed pushes high frequency in-play statistics like shots, passes and tackles so that punters can bet in-play on a wide variety of individual player markets.
Player and team stats from the feed can also be incorporated at scale into bet-builder and request-a-bet-style technology, and Sky Bet and bet365 are the first UK operators to offer the new technology.
Sky Bet highlighted the launch with a new promotional campaign called ‘In-play, as you’ve never seen it before’.
Sky Bet’s Opta-powered player markets
John Harlow, SVP of betting at Perform, said: “If you’re a bettor following in-play events like shots, tackles and passes, it’s like you’re watching an entirely new game.
“Goals are still the most important thing of course, but shots happen ten times as frequently as goals, and from a wider spread of players, so the new Opta feed has given a way for operators to create compelling new player-focussed experiences that occur throughout the 90 minutes.
“It’s a new level of entertainment for their customers, even throughout a 0-0 draw,” he added.
Operators can either integrate Opta’s fast player data directly to power their own trading, or use Opta-accredited pricing providers.
Perform CCO Andrew Ashenden said: “Fans and bettors the world over are accustomed to seeing data like shots, passes and tackles collected in line with Opta definitions across media and broadcast.
“A lot of work goes into the collection and preparing this detailed data for betting use and we’re delighted with how partners and now bettors have reacted.”
Perform Group restructured in September 2018 to offer B2C services under the DAZN brand.