Sky Bet enhances cash out product with cash bonus feature
Cash Out Boost randomly tops up a customer’s cash out bet while firm also launches casino in Italy
Sky Betting & Gaming (SB&G) has unveiled a new feature to its cash out product, enabling customers to “turbocharge” their winning bets with additional cash bonuses.
Cash Out Boost is available on any bet eligible for cash out and, according to the brand’s social media account, is “completely random” when it selects which bets to top up.
The operator began promoting the new feature over the weekend and has a maximum top-up value of up to £50.
In other SB&G news, the operator recently launched its Italy-facing online casino product, just weeks after making its sportsbook debut in the market.
Casino.SkyBet.it went live within the last few days and currently features a limited number of table and slots games from Playtech, including Kong the 8th Wonder of the World and Frankie Dettori’s Magic Seven.
Last year, SB&G hired former managing director of Paddy Power Italia, Giovanna D’Esposito, to spearhead its new Sky Bet Italia business after opening new offices in Sheffield and Rome to aid the launch.
The operator fully-launched its online sportsbook last month following a beta testing period for a select number of pre-registered sign-ups, and features betting markets for football, tennis and basketball.