Sky Vegas bolsters CRM capabilities with new free spins tool

Sky Betting & Gaming’s (SB&G) has struck a deal with Blueprint Gaming to integrate the UK-based games studios’ free spins promotional tool across Sky Vegas.

The agreement follows a successful trial run by Blueprint Gaming on its King Kong Cash and Slots O’Gold games and will now be available on all upcoming games and collaborations with Sky Vegas.

Sam Downey, head of commercials and contents at SB&G, said: “The first free spins in the market on UK focused content has proven to be really successful, so it makes sense to broaden our horizons by integrating the feature into the rest of our Blueprint games.

“We’re committed to providing our players with the best experience around and are excited that the Free Spins feature will be a major part of our portfolio.”

Matt Cole, managing director of Blueprint Gaming, added: “The initial Free Spins launch with Sky Vegas has gone really well and this is mainly down to the innovative and effective use of marketing tools, which have become increasingly important.

“We’re excited to be rolling out Free Spins to Sky Vegas with all of our upcoming games and will be releasing new marketing features in 2017 to complement our big plans for new game launches.”

Slots developer Blueprint Gaming, which is part of Germany’s Gauselmann Group, is licensed by both the Great Britain Gambling Commission and the Alderney Gambling Control Commission.