Slingo unveils “multi-million” TV advertising campaign
Gaming Realms brand also partners up with BuzzFeed as part of wider marketing push across digital media channels
Gaming Realms’ Slingo brand has launched a new “multi-million” TV and digital advertising campaign to air over the next three months, it was announced this week.
The ‘Slingo for It’ campaign was produced in partnership with SNAP and will air from 27 January to 30 April across a number of UK TV channels after the 9pm watershed.
https://www.youtube.com/watch?v=54o00SPv7nA&feature=youtu.be
In addition to a TV presence, Slingo will also be featured across digital media channels, including social media competitions and via a partnership with American media company BuzzFeed.
“Slingo embraces moments of fun which people can experience anytime and anywhere,” Patrick Southon, CEO of Gaming Realms, said.
“Slingo is very much a ‘fun at your fingertips’ product and our digital campaign and ads showcase the light hearted and enjoyable nature of the brand.”
The new campaign comes after Gaming Realms last year partnered with American TV channel E! Entertainment to launch the first ever TV sponsorship deal for the operator’s Slingo brand.