Smarkets’ SBK sportsbook joins oddschecker grid

Smarkets has struck a commercial deal with oddschecker to add its SBK sportsbook brand to the affiliate’s famous pricing grid.

Oddschecker boasts more than three million monthly users, which will now be able to compare SBK odds with 19 other bookmakers and two exchanges.

SBK odds are copied from the Smarkets betting exchange, which has been on the oddschecker grid since March 2018.

The app-only product is designed to offer punters low-margin exchange pricing via the traditional sportsbook experience.

Smarkets CEO Jason Trost said: “I’m delighted oddschecker’s substantial user base can now see SBK’s odds on the famous grid.

“SBK’s blend of the superior pricing of a betting exchange and the simpler interface of a traditional sportsbook is unmatched in the industry, and there is no better place to showcase that than oddschecker.

“For price-savvy customers, oddschecker is the place to go to know you’re getting the best odds, and SBK is the best-priced sportsbook app in the country, so this move was a no-brainer.

“After partnering with oddschecker for Smarkets nearly three years ago, joining the grid with SBK is further evidence that we are serious about disrupting the industry by offering the best value out there,” he added.

SBK also boasts its own in-app price comparison feature, Price+, which highlights odds in the app when they are better than those offered by nine leading bookmakers.