Snaitech’s online revenue up 13% for H1
Italian firm attributes impressive online growth to expansion in product range and cross selling on physical channel
Snaitech has reported impressive growth in the firm’s online division, with revenue up by 13% in H1 to €29m, from €25.6m in 2016.
The Italian operator said growth was both in online betting (+33.6%) and online gaming (+24.7%) with gain still around 2.5 times the size of the sports betting segment.
The firm attributed its online growth to ‘an expansion of the range of products offered and the cross-selling on the physical channel’.
The positive figures for online are the result of a shift in strategy from the Italian firm which previously put too much focus on its retail business, according to chief executive Fabio Schiavolin.
He told EGR Intel in July: “The online business initially suffered from Snai strategy, which focused mainly on retail.
“However, over the last two years, the Group has entirely changed the course of its online business by leveraging brand awareness in order to successfully achieve a top quartile market share.”
Snaitech allotted 40% of its marketing budget to digital marketing in order to explore techniques such as geo-targeting in a bid to ‘consolidate a consistent omni-channel strategy for 2018’.
And the progressive approach has paid off with the operator collecting €760m in total online wagers during the first six months of 2017 compared to €599m in 2016, up 27%.
Schiavolin told EGR: “The progress of Snaitech’s digital environment has been exceptional in the last two years with a new website, a new mobile site, a new native apps portfolio and new retail features which have settled our presence in the online segment.”