Sporting Solutions adds horse racing to pricing service
B2B software and data services division of the Sporting Index Group expands offering
Sporting Solutions has added a pricing service for horse racing to its B2B offering.
The new product includes an early pricing “tissue” service on the previous day, morning prices, show prices, results, derivatives and Racing Post content, the B2B data services division of the Sporting Index Group said in a statement.
Sporting Solutions’, which provides in-play prices for sportsbooks operators, list of operator partners includes William Hill, Betfred, Skybet, Youwin and Goldbet.
Ronnie Whelan, business development director of Sporting Solutions, said: “To maximise the profitability of horse racing it is our belief that you need market-leading algorithms and industry knowledge overlaid with trading expertise. That fits perfectly with the ethos of Sporting Solutions and is the reason why we have launched this product.
“The ability to outsource horse racing to a provider with deep modelling and trading expertise is an attractive proposition for sportsbooks.”
Last year the firm extended its coverage of baseball in time for the start of the 2012 MLB season, providing fixed-odds prices for 25 markets on baseball games in real time, with around 45 MLB matches to be covered each week.