Sportingbet inks deal with Goal.com
Sportingbet has signed a betting partnership deal with global football portal Goal.com, as the operator continues to ramp up its brand presence across football and horse racing.
Sportingbet has signed a betting partnership deal with global football news and community portal Goal.com.
David Mole, Goal.com’s betting and odds expert, said of the deal with Sportingbet: “A well-known brand in the UK and across Europe, they represent an important diversification in our betting content offering.
Founded in 2004, Goal.com claims to be the largest football website in the world, based on comScore data, offering 20 different versions translated into 15 languages, with content currently accessed in over 160 countries.
Mole added: “Sportingbet will become one of several betting partners on Goal.com as we continue to improve and develop the wealth of betting information for casual punters and expert gamblers alike.”
The deal follows Sportingbet announcing a four-year betting partnership with Premier League team Tottenham Hotspur, also appearing in the group stages of this season’s UEFA Champions League.
The operator in May also agreed a two-year extension to its shirt shirt sponsorship of Wolverhampton Wanderers, with chief executive Andy McIver saying the partnership had “resulted in excellent global exposure” for the Sportingbet brand.