Sportito expands sponsorship portfolio with Burnley FC deal
New DFS brand adds to previous deal with Fulham FC to become the Lancashire club’s official fantasy sports partner
Superscommesse founder’s new DFS brand, Sportito, has expanded its football sponsorship portfolio with a deal to become Burnley FC’s new official fantasy sports partner.
The deal comes just weeks after Sportito, founded by Italian affiliate Riccardo Mittiga last year, struck a similar agreement with Championship football club Fulham FC.
“We are proud to have Burnley as the first Premier League Football Club on board,” Riccardo Mittiga, CEO of Sportito, said.
“Burnley have come a long way from being one of the founding members of the English Football League, and now soaring in the Premier League, beating some of the top teams in the division.
“”One of the reasons we chose Burnley FC was the passion the fans have for their club. With this partnership, we want to connect with these fans to bring a true Fantasy Football experience with Sportito.”
Sportito launched in the UK in August with a UK gambling licence and tweaks the traditional daily fantasy format by letting customers build teams without the restraint of the salary cap.
“This is the very first Fantasy Sports partner the club have had and I’m sure it will be a real hit with all the fans,” Anthony Fairclough, director of commercial affairs for Burnley Football Club, added.
“As part of the launch Sportito are offering Burnley fans a £5 bet which they can take advantage of. I’m sure this will be a great partnership for the Club, Sportito, and most importantly our fan base”.