SportPesa launches revamped UK casino and sportsbook
African operator offers UK players ‘seamless casino and sportsbook betting environment’ after website overhaul
SportPesa has launched its newly designed UK-facing online casino and sportsbook website.
The Nairobi-headquartered operator has given the website an overhaul to ‘provide a more sophisticated and seamless betting environment for the brand’s loyal players’.
The firm said that the newly rebranded website features an uncluttered design, including new content focussed on providing the player with a more comprehensive online gaming experience.
SportPesa UK marketing manager Shaun Simmons said: “We’re excited to be launching the new look SportPesa UK platform.
“Over the past few months, we have taken customer feedback on board and worked tirelessly to deliver a product that we feel will stand tall in this market.
“Not only will our customers have access to a decent sportsbook, but we can now also provide our valued customers with a first-class casino offering.”
The HTML5-compatible casino is available via web browser or desktop and available on Android, iOS and Windows mobile devices.
SportPesa, which launched in the UK last year on a TGP Europe platform, recently became the shirt sponsors of Premier League football club Everton.
In July, the firm bought access to the Italian market with the acquisition of a 75% stake in Italy-licensed operator RCS Gaming.