Sportradar expands paid advertising tech to Snapchat
New York-listed firm adds its ad marketing technology to social media platform
Sportradar has announced the integration of its ad:s technology into social media platform Snapchat.
The integration will allow operators to engage and acquire customers using Sportradar’s ad:s paid social media advertising service.
According to Snapchat, the app has an average audience of 375 million active daily users and over 750 million monthly active users. The app also has age and location targeting systems that mean only those of the legal gambling age will see the betting-related content.
Florian Geheeb, global director of advertising sales at Sportradar, said: “More than three billion people worldwide actively engage with social media each month, so operators are increasingly turning to paid social advertising to boost their acquisition campaigns as it’s a great tool for targeting defined customers.
“By integrating our industry specific advertising solution into Snapchat, one of the world’s most consumed and strategically important social media platforms, Sportradar is unlocking a new channel to optimise the marketing performance of sportsbook operators.”
Ross Hartnett, manager of real-money gaming at Snap Inc., commented: “We’re delighted to have Sportradar’s proprietary ad:s paid social service integrated on Snapchat.
“This partnership will provide the real-money gaming operators the opportunity to dynamically reach millions of sports fans of legal gambling age in legal locations with unique creative, real-time game stats, betting odds and more,” Hartnett added.
The ad:s social solution was launched in 2019 and uses data-driven automation and programmatic tech to generate adverts and target their delivery to consumers of legal age on social media.