Sportsbet.io boosts Latam presence with Rosario Central sponsorship
Bitcoin-led sportsbook brand to sponsor the Argentine football club’s official mobile app
Sportsbet.io has sealed a deal to become the official mobile app sponsor of Argentine Super League football club Rosario Central.
The Bitcoin-led betting brand will co-develop a free-to-use matchday app alongside Rosario Central to create more mobile-first advertising opportunities for the club.
The app technology will be provided by Eclectica Ltd SA, a developer currently working with more than 40 sports clubs across Mexico, Brazil, Chile, Ecuador, and Colombia.
Justin Le Brocque, head of marketing at Sportsbet.io, said: “Rosario Central is one of the biggest and oldest football clubs in Latin America.
“By helping create the official app for the club, we’ll be bringing a more personal experience to Rosario Central’s fans which we are really excited about.
“This year marks a major expansion into sponsorship and the deal between us and Rosario Central only reinforces our plan to bring fun, fast and fair gaming to global masses,” he added.
Sportsbet.io also has a strong marketing presence in Brazil having signed a one-year sponsorship deal with Flamengo in July.
Brazilian football legend Denilson is a Latam brand ambassador for the group.