Sportsbet.io targets Brazil with Flamengo partnership
The Watford FC shirt sponsors branch out in Brazil by securing a one-year agreement with Flamengo
The Coingaming Group’s Sportsbet.io brand has bolstered its sponsorship portfolio by signing a deal with Brazilian football club Flamengo.
The agreement with Flamengo, one of Brazil’s top-tier football teams, will see Sportsbet.io branding at the club’s training ground, the Ninho do Urubu stadium and across all social and digital channels.
The one-year agreement– signed for an undisclosed fee– will also include add-ons dependent on new player registrations.
Sportsbet.io recruited Denilson as a brand ambassador
Sportsbet.io sportsbook director Joe McCallum said: “Flamengo is one of the biggest names in Brazilian football and as a forward-looking, global club, it was the perfect match for Sportsbet.io.
“We are committed to delivering fun, fast and fair action to players around the world, and Flamengo’s history, ethos and commitment to the beautiful game will help us achieve precisely that.
“Brazilian football fans are among the most passionate in the world, and that makes this partnership another important milestone for us, both in Brazil and beyond,” he added.
Sportsbet.io recruited Brazilian World Cup winner Denilson as a brand ambassador in June.