Sportsbet.io to broadcast World Cup content on Twitch

Coingaming Group’s bitcoin-led sportsbook Sportsbet.io has launched a new Twitch-based football show ahead of the 2018 World Cup in Russia.

The show is called Your Road To Glory and will bring punters news and views from the tournament from a recording studio in Tallinn, with the first Twitch broadcast scheduled for June 14 as hosts Russia take on Saudi Arabia.

The two-hour show will feature betting insight and commentary from Rob Daily, Mark Scott and Chris Parrot, who have worked for the likes of EA Sports, talkSPORT and 5Live.

Accompanying the broadcast will be a series of promotional offerings including daily bet boosts, outrights offers, free bets and World Cup prediction games.

Joe McCallum, director of sportsbook at Sportsbet.io, said: “The World Cup is just around the corner and we can’t wait to go live, our show promises to be the most engaging around.

“We wanted to create a community-driven show that really adds to the excitement of the World Cup, and Your Road to Glory promises to deliver.

“Keeping a player on site and interested has never been more important and we think our intelligent, insightful and witty hosts can offer them something they can’t resist,” he added.