Spotlight Sports Group launches Diario AS joint venture
Racing Post parent company continues affiliate site expansion after partnering with Spanish sports publisher
Spotlight Sports Group has unveiled a joint venture (JV) with Spanish sports publisher Diario AS as it continues to expand its global presence.
Diario AS runs the AS.com sports website and ranks as the third most-visited sports publisher globally.
The JV, which is now live, has seen Diario AS and Spotlight work together to launch a new native Spanish language affiliate site.
The JV will use Spotlight’s in-house affiliate technology, along with free-to-play content and bet builders, to power the site.
Spotlight will also offer Diario AS services relating to SEO, social media and CRM, as well as provide guidance on revenue optimisation.
Harry von Behr, Spotlight Sports Group US co-CEO, said: “We are thrilled to have created this true partnership with AS.com.
“They are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology,” he added.
Gonzalo Teubal Rodriguez, Diario AS chief digital officer, commented: “[This is] a chance to build a long-term partnership with a like-minded global publisher while creating a sustainable revenue model to complement our core publishing business.”