Spreadex targets financial customers with new ad
30-second spot called ‘The Ascent’ to be broadcast on Bloomberg and CNBC
Spreadex has unveiled a new TV advert called ‘The Ascent’, to showcase the firm’s new financial trading tools.
The 30-second spot, to be broadcast on Bloomberg and CNBC, was created in partnership with production company Pebble Studios and shows a rock climber ascending a mountain.
“Rock climbing is a great analogy for investing as every trader has to overcome different obstacles and challenges on their journey,” said Spreadex’s Matthew Heywood.
“Both require dedication to become successful. We have built a strong reputation on being trustworthy and fair with our clients. We really wanted to get across that having a broker you can rely on can make all the difference.
“Our IT team has been busy developing several new trading tools including automatic pattern recognition, trade via charts and much more. The advert was a great opportunity to highlight these developments too!”
The ad continues a flurry of new marketing campaigns from operators in recent weeks, including Paddy Power and Ladbrokes Coral.