Stan James in taxi ad campaign
One-year deal sees cabs in Manchester turned green to advertise operator's mobile betting offering.
Gibraltar-licensed egaming operator Stan James has reached a one-year agreement for its branding to feature on taxis across the British city of Manchester.
The cabs will be coloured green for the next 12 months, with the words ‘Stan’ and ‘James’ emblazoned on the passenger doors, while the vehicles will also display the message “Bet now on your mobile”.
Stan James has a non-download mobile offering available on Apple, Android and Blackberry devices, covering the sports betting and casino verticals.
The operator, which fell to 44th in 2012’s eGaming Review Power 50, has maintained its place in the Oddschecker Top 10 and ranked sixth for UK market clicks in November.
It also made a move into the regulated Spanish egaming market last year, initially launching a dot.es sports betting offering with GTECH G2 upon the market opening.
Stan James is not the first operator to advertise on taxis, with 888 launching similar campaigns in London in the past five years.