Stanleybet strikes CRM deal with Beehive
Liverpool-based operator to roll-out the Beehive platform across a number of online sports betting markets
UK operator Stanleybet has signed a deal with marketing optimisation firm Beehive to integrate its CRM tools into its online sportsbook, it was announced this week.
Beehive will roll-out its platform in a number of markets including the UK, Romania, Italy, Croatia and Denmark, which will enable Stanleybet to cluster customers by behavioural attributes.
The product then provides customers with relevant marketing messages designed to be sent at the optimum time for increasing customer value and retention rates.
“Online gaming is such a fiercely competitive industry, operators need to do all they can to acquire, retain, and most importantly engage their customers,” Adi Dagan, founder and CEO of Beehive, said.
“We feel proud Stanleybet has chosen Beehive to bolster its CRM capabilities, and we look forward to working with the team more closely.”
“Gianluca Porzio, head of online at Stanleybet, added: “Working with Beehive has been a fantastic experience so far, and has proved to be an efficient way to grow our online business.
“We have already learned a lot from them, and look forward to gleaning even more knowledge in the coming months.”