Stride Gaming enters B2B market with Aspers partnership
Operator unveils new Stride Together division, which will create a digital presence for those looking to enter the online space
Stride Gaming is launching a new B2B division, with bricks and mortar casino Aspers Group becoming its first customer ahead of a planned Q4 online launch.
Stride Together will see the soft gaming operator license its proprietary platform out to gaming operators, media partners and retailers in the UK and globally to help businesses with their omni-channel needs.
The operator said it was the board’s intention to grow the company into a high margin business that would provide Stride not only with a B2B vertical, but also with a springboard to penetrate new and non-bingo verticals both within UK markets and overseas territories.
“In launching Stride Together, we have created a vehicle to license our proprietary platform to enable gaming operators, media groups and retailers to capitalise on their databases and establish an online presence,” Eitan Boyd, Stride Gaming CEO, said.
“Stride Together now provides Stride Gaming with the structure to expand into new verticals and territories and adds another exciting revenue stream to the Group.
“We will be highly selective with whom we partner with and will look to work with established gaming operators, media partners and retailers both in the UK and overseas,” he added.
And Aspers, which runs four land-based casinos in the UK, will be the first to launch on the Stride platform later this year.
“Working with Stride Gaming means that Aspers will be able to offer its millions of customers the same entertaining experience wherever they choose to play,” Damian Aspinall, Aspers Group chairman, said.
“We are committed to converging our online and offline business streams to maximise player enjoyment which will build Aspers into a national online brand.
“Whether players visit one of our casinos or play on a mobile or other digital device on the go or at home, they will all be able to enjoy the same essential Aspers experience,” he added.
Boyd also said AIM-listed Stride remained committed to its B2C business and “looked forward” to giving a trading update in due course.