
STS extends Jagiellonia Białystok sponsorship deal
Polish bookmaker extends existing deal with Ekstraklasa football club after “sharp increase” in customer activity


Polish bookmaker STS has extended its sponsorship agreement with Polish Ekstraklasa football club, Jagiellonia Białystok.
The bookmaker will continue as the main sponsor of the club and its logo will be displayed on the front of club shirts until at least June 2021 following a two-year extension.
The STS logo will also be on display during matches played in Białystok, including on advertising boards, LED boards, and social media channels.
The bookmaker will also organise a special fan zone during selected matches and will offer unique betting markets on Jagiellonia Białystok matches.
“STS is not only the leader of the bookmaking market in Poland but also the largest private entity on the domestic sponsorship market,” said STS president Mateusz Juroszek.
“We support Polish sport as a whole – supporters, clubs, and sports organisations of multiple disciplines.
“Aside from the Polish Football Association, we are bound by one of the largest and most important agreement with Jagiellonia Białystok, and it is of great strategic importance to us.
“Following the first agreement with Jagiellonia, we have seen a sharp increase in the number of players, not only from Białystok, but also from the entire country,” he added.
STS also sponsors Jagiellonia Białystok’s Ekstraklasa rivals Górnik Zabrze.