STS onboards Rightlander compliance solutions

STS has become the latest operator to use Rightlander solutions to bolsters its responsible gambling capabilities.

Under the remit of the agreement, Rightlander will provide the Polish operator with its comprehensive range of marketing scanning tools to manage its affiliate compliance.

The Rightlander software, known as Compliance Monitor, scans millions of pages each month and follows every link to monitor how STS is being marketed.

The software will then flag any links, text and images that display non-compliant content, outdated offers, harmful vocabulary and incorrect marketing assets.

Rightlander will also deploy its PPC Monitor to survey ads that could be harmful to the STS brand, and its Affiliate Mapping Tool to help the operator map previously undeclared affiliate sites to known affiliates.

Nicole Mitton, Rightlander head of customer success, said: “We are very happy that STS have chosen us to support their marketing compliance strategy.

“The company has placed responsible marketing at the forefront of their business and we are look forward to helping them improve their processes and create a safe, gaming environment,” she added.

Radosław Barański, STS senior affiliate manager, commented: “At STS Gaming Group, we always take care of the highest compliance standards. We have chosen Rightlander to ensure those standards in cooperation with affiliates. We also want affiliates to feel confident, so that they can cooperate with us even better.”