Superbet debuts new fully responsive website

Romanian sports betting company Superbet has unveiled a new fully responsive website in its home market this week, with plans to roll out the product in Poland later this year.

The new mobile and desktop Superbet site was released in beta on Monday (5 August) to get initial customer feedback ahead of a wider rollout later in Romania and other markets.

Superbet’s online business is currently only operational in Romania but has long set its sights on expanding into Poland having established its retail footprint in the market.

“Building responsive web instead of separate desktop and mobile, as typical in the industry, took much more effort but we believe it will pay off significantly in the long run,” Bruno Kovacic, Superbet’s group CTO, told EGR.

He added: “Our mobile apps proved that our approach with content rich experience works on our markets and we tried following the same principle here.

“The new website follows a lot of features we have in the mobile app, just with the experience more suited for web users.”

Last September, Superbet unveiled its first ever mobile betting app in Romania.

The operator in May secured a £150m investment from PE firm Blackstone.