Superbet, Lottoland and iGaming Cloud join Optimove marketing platform
Trio of online gaming companies will manage player marketing operations on Optimove’s Relationship Marketing Hub
Superbet, Lottoland and iGaming Cloud have signed up to Optimove’s marketing platform in a bid to increase customer conversions, engagement, loyalty and lifetime value.
Optimove’s service enables marketers to manage and automate marketing plans based on predictive modelling and artificial intelligence technologies.
The trio has joined the likes of GVC, LeoVegas and BetVictor in using the service to improve player communications and retention.
Oren Cohen Shwartz, group director of gaming at Romanian operator Superbet, said: “One of the biggest challenges we face in the online gaming space is effectively building brand differentiation and player loyalty.
“Optimove’s use of predictive customer modelling and one-to-one personalisation allows us to stand apart and interact with our customers in relevant and appealing ways.”
David Murphy, VP of online marketing at lotto-betting operator Lottoland, said: “In order to ramp up our player retention efforts, we looked for a system that would enable our marketing team to quickly and efficiently develop and automate a personalised player marketing programme.
“We are impressed with the power that Optimove gives us to manage, execute and systematically optimise all of our ongoing player marketing efforts.”
UK operator Betfred also recently sharpened its CRM marketing focus after signing a deal with digital platform provider OtherLevels.