Superscommesse founder’s DFS brand seals Fulham FC partnership

Superscommesse founder’s new DFS brand, Sportito, has agreed a deal with Fulham FC to become the club’s official fantasy sports partner.

Under the terms of the agreement, Fulham will promote Sportito thought its official website and social media channels, while providing free tickets, match-day experiences and signed merchandise to Sportito to encourage fans to sign up and play.

“We are more than happy to partner up with Fulham FC, one of the oldest football clubs in the UK with a fan base spread throughout the UK and worldwide,” Sportito CEO Riccardo Mittiga said.

Mittiga, the founder of Italian affiliate Superscommesse.it, added: “It is a great opportunity for us to introduce Sportito to Whites fans and engage with them to show how exciting it is to play fantasy sports and win real cash.”

Sportito launched in the UK in August with a UK gambling licence and tweaks the traditional daily fantasy format by letting customers build teams without the restraint of the salary cap.

The firms also announced plans to expand beyond the UK, with an eye on Italy first.

Fulham’s CRO Casper Stylsvig added: “Sportito is an innovative new gaming brand and one that I am happy to welcome as an official partner of Fulham.

“We are confident that we can assist in Sportito’s objectives and drive Fulham FC fans and the wider football community to sign up to and play the game online.”