Svenska Spel opens marketing agency tender process
State-owned operator gears up for re-regulation of Swedish market with brand push
Svenska Spel has opened the bidding process for its marketing agency services as the firm looks to step up its branding ahead of re-regulation of the Swedish gaming market.
The company has divided the contract into two tender areas, with one half focusing on traditional media agency services and the other for Search Engine Advertising (SEA) and Search Engine Optimisation (SEO).
Svenska Spel’s director of media and communications, Martin Sundberg, said it was “imperative” for the operator to be at the forefront with its messaging and creativity.
“The gaming market is facing a re-regulation and an exciting future awaits Svenska Spel,” said Sundberg.
“We are very pleased with the OMG for almost four years who proved to be stark partners and hope that our future partners, regardless of who it will be, want to continue to help the Swedish game to set a high standard in the new gaming market.”
According to TNS/Sifo RM, Svenska Spel’s gross investments in advertising last year amounted to SEK 345m (£30m).
The closing date for submissions is 10 January 2017.
Svenska Spel has made a series of moves to prepare itself for the re-regulation of the Swedish gaming market.
The operator recently announced plans to beef up its product portfolio with the addition of eSports and fantasy sports, while it appointed two new directors to its board to help spearhead a “digital transformation” of the company.