Sweden’s unregulated revenues up 11%
Monopoly operators record double-figure online growth as retail revenues continue to slip
Sweden’s unregulated market grew by 11% year-on-year to SEK 4.5bn (£405m) in the first three quarters of the year.
Figures released by the Swedish gambling authority (Lotteriinspektionen) showed unregulated operators held a market share of 53% during the nine month period.
Regulated revenues stood at SEK 3.6bn (£324m), with online revenues accounting for 46% of the entire Swedish market.
Within the regulated segment, monopoly operator Svenska Spel saw online revenues up 15% to SEK 1.6bn (£144m) year-on-year.
Elsewhere, ATG recorded similar online growth of 16% to SEK 1.8bn (£162m). Land-based operations for both firms fell 5% and 8% respectively.
The local regulator Lotteriinspektionen has said operators will be able to submit licensing applications for the upcoming re-regulation of the market as of July 2018.
In the meantime, the regulator recently reaffirmed its ban on gambling adverts for non-regulated operators within local media.