Tabcorp ramps up AI capabilities

Tabcorp is set to ramp up its investment into artificial intelligence (AI) as it strives to claw back market share in Australia.

According to reports from the Sydney Morning Herald, the ASX-listed operator has significantly invested both its time and finances into the tech vertical to expand its product offering.

The new AI sports simulator, which has been developed in-house over the course of the last 12 months, processes thousands of data points from historical games.

These data points are transformed into up to 10,000 simulations to predict the likely performance of any two teams facing against each other.

Tabcorp said the product would boost the number of betting markets for a single NFL game from around 60 to more than 120.

The operator will start using the product to set odds on NFL games when the season starts in September, and it has also developed similar products for the NBA and tennis.

Tabcorp noted it hopes to be able to run these simulations based on live data feeds, giving accurate in-play odds of the next play in the near future.

David Beirne, Tabcorp trading GM, said: “We will be able to expand our NFL product range across all aspects of match outcomes and player markets. This is a great outcome for us.”

Françoise Russo, Tabcorp chief information officer, added: “We expect data and analytics to only get more important to our business in future.”