Tain takes 18% stake in Betting Promotion
Platform provider now owns 18% of Nordic-listed business.
Egaming platform provider Tain has taken an 18% stake in Betting Promotion, the sports betting provider has confirmed.
The news comes just days after the odds and data software business listed on the Nasdaq OMX First North stock exchange, and a spokesman for Betting Promotion explained to eGaming Review that “Everyone is very enthusiastic about this going forward.
“We have worked with Tain for a number of years, and act as a sportsbook provider for a number of their clients,” the spokesman added. Tain is now the largest single shareholder in the business.
Tain CEO Christer Fahlstedt said: “Betting Promotion is a great company with a fantastic product. Tain is today providing the Betting Promotion feed to more than 10 operators and we can clearly see the strength of the product.”
Betting Promotion has agreements in place with a number of operators on Tain’s platform, with CardBet among the most recent additions.
The Malta-licensed operator took on Betting Promotion’s Bet Power solution while incorporating Tain’s Thorium casino and sports betting products in September, the same month in which it moved its poker offering from IGT Poker to the Revolution Gaming Network.
Fahlstedt explained: “We believe both Tain and BettingPromotion are very well positioned to play a big role in the online gaming industry in the coming years. We are looking forward to working even closer with the management team and board of BettingPromotion to realise the full potential in both.”